Marketing Team Stories: My Journey with GS Consulting

When I look back at the chapters of my marketing career, I find many pages filled with numbers, strategy sessions, and tight deadlines. But the chapter titled GS Consulting reads differently. It’s not just about work, it’s about people, emotions, and the quiet power of transformation.

Before joining this team, I thought of marketing as a ladder to climb, a craft to perfect. But here, I discovered something deeper. Marketing can be a vessel, a way to carry stories that are fragile, intimate, and profoundly human. GS Consulting isn’t just an international surrogacy agency; it’s a place where dreams meet determination. A place where people, sometimes broken by disappointment, find the courage to hope again.

And we, the ones behind the messages and campaigns, don’t just tell stories. We witness them. We hold them with care.

Behind the Scenes, Where Families Begin

What the world often doesn’t see is the extraordinary team behind GS Consulting—the quiet force that makes the impossible feel possible.

I see coordinators who walk step by step with intended parents and surrogate mothers, ensuring every detail is handled with love. The team of coordinators who don’t just translate words, but feelings—bridging languages with empathy. Lawyers who navigate complex legal terrain to keep everyone safe. Doctors who hold both science and dreams in their hands.

None of them seeks applause. They work quietly, steadily, driven not by recognition, but by compassion. They are the invisible thread weaving lives together.

Living the Values We Speak

Working in this field changes you. You start to feel the weight of every word you write, every image you choose. Here, marketing isn’t about selling. It’s about holding space for longing, resilience, and the miraculous journey of creating life.

And in this space, values matter deeply. At GS Consulting, words like empathy, trust, and responsibility aren’t buzzwords, they’re the foundation. You see them in every email, every conversation, every moment of care. They guide us, quietly but firmly, through each decision we make.

A Mission with a Beating Heart

And then, there’s Tamar Kachlishvili—our founder, and the heart of GS Consulting.

Tamar doesn’t lead from a distance. She’s in every detail, every decision, every joy and every struggle. Her energy fills the room. Her commitment raises the bar for all of us. She doesn’t just build an organization, she builds a culture of purpose. She reminds us, every day, why our work matters.

Through her, I’ve learned that leadership isn’t about control, it’s about care. It’s about believing so deeply in what you do that others start to believe too.

The Quiet Power of Purpose

In the world of surrogacy, there are no simple stories. Each journey is layered with hope, uncertainty, and courage. And in this world, marketing has a role unlike anywhere else.

Our work must be clear, but kind. Honest, yet hopeful. We speak to people in some of the most vulnerable moments of their lives. And that means we hold a responsibility, to inform with care, to guide with respect, and to never forget the real people behind the data.

We don’t chase numbers—we build trust. We don’t launch flashy campaigns—we create safe spaces for truth and possibility. And in the smiles of new parents, the grace of surrogate mothers, and the quiet victories of our team—I see the real impact of what we do.

A Small Part in Something So Big

Some days, I write. Some days, I plan. But every day, I remember: this isn’t just a job. It’s a way to serve something beautiful. To help people find light where there was once only longing.

And that, to me, is the greatest measure of success.

By Sophio Lagidze, Marketing Manager at GS Consulting